United We Test
Commissioned by Digitas for Pfizer Oncology
Produced by Peter Barg, Z Animation
Directed by Dustin Grella
“United We Test” is an unbranded campaign dedicated to changing the fight against lung cancer — a rallying cry to raise awareness, educate, and motivate lung cancer patients to get tested for biomarkers.
The “United We Test” campaign won a Silver award at the 28th Annual Rx Club Awards in New York (2014).