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United We Test

2013
Commissioned by Digitas for Pfizer Oncology
Produced by Peter Barg, Z Animation
Directed by Dustin Grella

“United We Test” is an unbranded campaign dedicated to changing the fight against lung cancer — a rallying cry to raise awareness, educate, and motivate lung cancer patients to get tested for biomarkers.

The “United We Test” campaign won a Silver award at the 28th Annual Rx Club Awards in New York (2014).

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